Poker and Pizza
No doubt many a Saturday night poker game with the boys has had a solid order of pizza for hungry participants. Gino’s Pizza is capitalizing on this. Gino’s, a small chain of franchised pick-up pizza stores in the province of Ontario, Canada, has a new promotion that is either brilliant or a complete sell-out. I nearly tossed out the stack of flyers sitting in the mailbox, but noticed “FREE DECK OF CARDS” emblazoned at the top of the flyer. Having had a decades-long fetish for decks of cards, I had to scan the flyer. (I’ve probably got about 15 decks of cards scattered all over the house.)
If you order over Cdn$19.99, you get a free deck in every order. Now that’d probably make the players in a weekend home game happy, but that’s not the genius part. What they’ve gone and done is printed off a batch of wild cards. Each free deck contains 3 wild cards, each with a special deal for your next order.
Sell-outs? Probably. Considering the immense popularity of poker, I’m surprised this sort of promotion hasn’t shown up earlier on a wider scale. But the really cheesy aspect (pun intended) of this pizza + poker promotion is the names they’ve given the different specials: High Card, Natural Pairs, Full House, Pocket Pair, Triple 7’s, and Royal Flush.
Most of them don’t make any sense, except for Pocket Pair and Triple 7s. The first is 2 pizzas and 6 soft drinks. The second is 3 medium pizzas with 7 toppings (combined). Cheesy? You bet.
Another poker-related promotion that seems to be doing quite well is the Texas Hold’em scratch-and-win style lottery tickets offered by the Ontario Lottery Corporation. We sell these tickets at my mother’s 50s-style diner , which also has a convenience store. One customer happily announced to me that he’d won $1000. Because these tickets seem to be paying out more often than other scratch-and-wins, these Texas Hold’em tickets go like hotcakes.
It’ll be interesting to see what other poker-related ad campaigns pop up. Anyone know of any? Please drop a comment here.
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